Marketing To The Allergy Aware Consumer
The Value Of Certification

  • October 24th


  • Ogilvy

    636 11th Avenue, New York, New York 10036, USA

  • 8 Acclaimed Speakers

    Experts in their field

  • Focused Audience

    Businesses, Influencers, Media, Nonprofit

About The Event

Brought to you by Allergy Standards Ltd (ASL) and The Asthma and Allergy Foundation of America (AAFA), The Allergy Summit is a unique event bringing together existing asthma & allergy friendly® Certification Program clients, prospects, retailers, thought leaders, influencers, and patients to highlight the value of Certification to the allergy aware consumer. We welcome you to join us for an evening of networking, great speeches, panels, and cocktails.

The mission of the Allergy Summit is to unite asthma & allergy friendly® Certification Program clients, encourage cross-licensee collaborations, showcase Program client successes, and hear from the retailers and patients on the importance of Certification and improved indoor air quality.

Supporting Videos

What is it?

An event for companies interested in Asthma and Allergy certification marks and how they increasingly impact consumer buying trends. This one day event will bring together companies from across America to discover the key insights into the value of certification marks, primarily marks associated with products that are a healthier choice for consumers impacted by asthma and/or allergies.


The event takes place on October 24th between 1:30pm - 7pm


Ogilvy, 636 11th Avenue New York, New York 10036

Who will be there?

In addition to certified clients, prospects and retailers, there will be representivies from media, nonprofits, media partners and influencers.

Why attend?

This unique event will be an opportunity to get a deep insight into the new consumer buying trends and a private viewing of why/how certification works.

  • interact up close and personal with certified clients 
  • understand the "WHY" of the Program
  • hear how it helps consumers problem solve at the point of purchase
  • listen to the role it plays in the value proposition
  • insight on key asthma & allergy metrics from the Asthma and Allergy Foundation of America (AAFA)

Additionally, the event will include issues directly relating to the effected consumer with presentation from the AAFA Brand Ambassador on why choosing Certifed Products and Services helps manage trigger avoidance.
We encourage all manufacturers and service providers interested in understanding more about the Program to attend.

How to get involved?

For more details and info on how you can get involved please contact Jon Khalev-


Packed full of learning!

Marketing to the Allergy Aware Consumer: The Value of Certification


DATE: Wednesday, October 24th from 2:00 PM to 7:00 PM





1:30 – 2:00 PM

Attendees Arrive and Check In

2:00 PM

Welcome and Introduction

MC: Ritesh Patel, Chief Digital Officer, Ogilvy Health & Wellness

2:10 PM

Understanding Consumer Behaviors in a Post-Fact World

Keynote Speaker:

Chris Graves, President and Founder, Ogilvy Center for Behavioral Science

2:35 PM

Consumer Trust Barometer: New Results of the AAFA/ASL Survey

Kenny Mendez, CEO, AAFA

2:50 PM

Community Physician’s Perspective

*Includes short video from the asthma & allergy friendly® Certification Program Philadelphia Healthier Home Initiative

Dr. Tyra Bryant-Stephens, M.D., Medical Director of the Community Asthma Prevention Program at Children's Hospital of Philadelphia

3:10 PM

The Science Inside the asthma & allergy friendly® Certification Program

John McKeon, CEO, Allergy Standards

3:25 PM

The Value of Partnerships

Lesa Ukman, Lesa Ukman Partnerships®

3:55 PM

Enhancing a Brand’s Value

John Vanderpool
Divisional Vice President - Paint, True Value Corporation and General Paint Manufacturing (GPM)

4:10 PM

The Connected Home

David VanderWaal | Senior Vice President of Marketing | LG Electronics in North America

4:25 PM

Personal Experience Managing Asthma & Allergies in the Home

Debbie Alves - AAFA Ambassador

4:40 PM


4:45 PM

Panel Discussion & Q+A: Moderated by Carolyn Forte

The Value of Certification: From Manufacturer and Retail to the Consumer

  • Dr. Tyra Bryant-Stephens, M.D.
  • David VanderWaal
  • John Vanderpool
  • Debbie Alves - AAFA Ambassador

5:10 PM

Recap of the Day

Ritesh Patel, Chief Digital Officer, Ogilvy Health & Wellness

5:15 PM

Closing Remarks

Kenny Mendez, CEO, AAFA

5:25 PM

Audience Thank You & Invitation to Reception

John McKeon, CEO, Allergy Standards

5:30 PM

Networking Reception

7:00 PM

Event Close





Check out these sponsors for the event.

For sponsorship opportunities please contact Jon Khalev-



636 11th Ave # 1

New York NY 10036


Register Now!


About the asthma & allergy friendly® Certification Program

Our Vision:

The asthma & allergy friendly® Certification Program vision is to voluntarily create a consumer friendly product labeling and informational partnership that is the gold standard and most recognized health based product Certification Program in the United States.

Purpose of the Program

AAFA and ASL started the Certification Program to:

  • Raise standards for consumer products
  • Encourage manufacturers to innovate in the asthma and allergy market
  • Give consumers actionable insights
  • Raise awareness of environmental control for asthma and allergies among target groups of consumers, retailers and manufacturers, as well as healthcare professionals and the media

Certification Program Goals

  • Develop standards and protocols for testing a variety of household environmental control product and service categories
  • Raise a growing and sustainable source of household products and services that are scientifically validated for those with asthma and allergies
  • Fill the gap between the asthma and allergy patients’ needs and the commercial marketplace
  • Provide a third-party scientific based validating system for manufacturers


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